Every article on this site, grouped under the four rules. Start with the page that introduces each rule, then follow its articles.
Blog Map
Guides
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It Is Kept Current
The fourth of my four rules. A site that was fine at launch decays if nobody looks after it.
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It Is Ready for AI Search
The third of my four rules. A website now has to be readable by AI assistants, not only by people…
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It Is Well Built
The second of my four rules. A website should be built properly underneath, not just look finished on the surface.
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The Site Is the Client’s
The first of my four rules. Why I believe a website should belong to the person who pays for it,…
Topics
- It Is Kept Current (1)
- It Is Ready for AI Search (1)
- It Is Well Built (2)
- Notes (1)
- The Site Is the Client's (2)
Every article
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Abandoned Plugins: The Quiet WordPress Plugin Security Risk
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Astra, Kadence and Blocksy Are Everywhere. None Is Built for a Blog and a SaaS Together
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Hostage Hosting: When Your Web Designer Owns Your Domain
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I Was Doing Fine Building Websites. So Why Did I Get Into This Mess?
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Is Vibe Coding Bad? Why I Don’t Improvise Websites
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Website Builder Lock-In: Easy to Get In, Hard to Get Out
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What a Free AEO Plugin Does for WordPress, and What It Can’t Promise